A fellow entrepreneur friend who has quite the unique business had written a post the other day about what makes her an expert in her field. I thought this was a great idea because there are so many photographers available to you depending on what type & style of photographer you're looking for.
Of course I have a technical education in photography which I obtained from SAIT between 2013 - 2015. But what I do is so so much more than that, things I definitely didn't learn while taking my certificate at SAIT. So let's discuss the things that I believe make me a professional. Read on!
1. I have business insurance. Not just for me but for you as well. I have insurance for my equipment, I have insurance if you hurt yourself on my equipment & I have insurance should anything happen during a session to any subject or participant in a session. This in my opinion has got to be one of the absolute most important things to have when you choose to open a photography business, especially when you're handling such tiny, precious little humans so fresh & perfect. I also have insurance in Banff National Park where I shoot my mountain maternity sessions. All the safety precautions!
2. Newborn Safety training & continuous education for my clients. I spend just probably far too much time reading and studying and following professional newborn photography safety videos. I pay for training in posing, wrapping, newborn safety, and general newborn care to make sure that I stay on top of all training & procedures. Sometimes clients request specific poses they have seen either on my website or on someone else's, maybe even Pinterest, but quite a few poses are actually two images I photograph and then merge together as a composite after in Photoshop. For example, a pose called the Frog, Modified Frog, or Head In Hands pose is exactly like this. Without the previous knowledge or education, most folks don't know this and for newbie photographers, they may not know either that this is a fairly complicated pose. Risking newborn safety due to lack of education and safety precaution is just not worth it. Thats why I spend so much of my time making sure I stay up to date on all newborn safety procedures.
Not only do I practice education & training with newborn safety, but also pregnancy safety. Some of my clients are high risk pregnancies & I want to know that I can do my best to care for any needs they may have or just in case anything that happens I want to be as prepared as possible. I want to be able to provide an outstanding experience beyond just the images I provide so I feel like knowledge in prenatal care & safety is also paramount.
3. Professional Equipment, professional training. From things like a beanbag for newborn posing to noise makers for helping baby sleep & all-natural cream to help with flakes I have done the research and thought about it all so I can be absolutely prepared. If I use lighting to do a newborn session, I have professional weight bags to put on my light stands to ensure they wont fall. I pay for newborn posing training videos, books etc to continuously update my work & make sure my style doesn't get stale.
4. Lace & Locket Photography has been featured in an international Collection of images alongside award-winning maternity & newborn photographers from all over the world. Two of my images were chosen and you can see them here.
5. I have been approved as a professional newborn photographer based on a meticulous list of criteria, which you can find here.
Im sure there are other things I've overlooked for this & I know this list will grow as I continue to submit my work for critique so that I can grow and get better. My ask is that you'll follow me on this journey :)
Thank you for all your support!